The world’s leading hair color brand L’Oréal Paris Excellence celebrated their latest ‘Ambassador of Fashion’ collaboration with Ali Xeeshan through a fashion soireé at Cosa Nostra in Lahore on the 12th of March 2018.

The talk of the town was the collaboration between L’Oréal Paris Excellence Intense and their Ambassador of Fashion Ali Xeeshan as they revealed an unexpected and grand Capsule Collection. The guests were in awe of the show-stopping collection as the three muses of the evening, L’Oréal Pakistan Local Spokesperson Mehreen Syed, Sabeeka Imam and Giti Ara, glided through the crowd in dazzling couture pieces designed by Ali Xeeshan specifically inspired by the three Excellence Intense shades.

The intimate evening was overwhelmingly attended by fashion industry stalwarts, celebrities and media personalities comprising of Ali Xeeshan himself, musicians Atif Aslam, Momina Mustehsan and Uzair Jaswal, actress Urwa Hocane, fashion designers HSY, Kamiar Rokni, Hussain Rehar, Fahad Hussayn, Moeed and Faryal of MUSE and Sara Shahid; models Rabia Butt, Alyzeh Gabol, Waleed Khalid, Hasnain Lehri, Aimal Khan, Farwa Kazmi, Eman Suleman and Rubab Ali to name a few along with members of the esteemed media, the Managing Director of L’Oréal Pakistan Musharraf Hai, General Manager L’Oréal Pakistan Farooq Ahmed, Salar Farooki, Shahzain Hafeez, Arsha Asif, Nazia Siddiqui, Zahra Jooma, Oneeb Malik and Sohayb Anwar from L’Oréal Pakistan;  Event management was done by JS Events and public relations by Lotus PR. The crowd was swinging to the irresistible beats by DJ Trix throughout the event. 

Speaking about the L’Oréal Paris Excellence Intense campaign; Farooq Ahmed, General Manager (Consumer Products Division) at L’Oréal Pakistan said, “With our latest “Excellence Intense” collection we continue to build upon the union of fashion and beauty. I am truly delighted with our latest collaboration with Ali Xeeshan through the ‘Ambassador of Fashion’ platform and am confident that this association will prove to be trend-setting for the upcoming bridal season” 

In regards to the collection and collaboration, Ali Xeeshan commented; “My inspiration for the three intricate and bold couture ensembles was the L’Oréal Paris Excellence Intense range. I tried to keep the look and feel of the outfits sophisticated, elegant and bold. The three Excellence Intense shades, Cool Dark Blonde, Light Mahogany Brown and Deep Pure Black perfectly complemented the outfits worn by Mehreen Syed, Giti Ara and Sabeeka Imam, demonstrating how Beauty Meets Fashion to create the complete look.”

For the Excellence Intense campaign, Ali Xeeshan has played with a selective color palette using variations of taupe, black and white – amping up the drama, while still remaining sophisticated. The Excellence Intense woman identifies with luxury, boldness and elegance. Her nourished, shiny hair is a statement in itself and a reflection of her personality.

The L’Oréal Paris Excellence Intense Collection comprises of three iconic shades, 1.1 Deep Pure Black, 6.13 Cool Dark Blonde and 5.52 Light Mahagony Brown. The exclusive color lift technology ensures that there is a luxurious pigment even on the darkest of hair and the exclusive triple protection formula maintains hair health throughout.

Rated the world’s no. 1 hair color, Excellence Intense uses an advance hair-care technology with three active protectant ingredients for smooth, silky, and replenished hair. The new hair color kit is available for PKR 1,199 at all leading retailers nationwide. 

For more information about L’Oréal Paris in Pakistan, visit the official L’Oréal Paris Facebook page:

www.facebook.com/LOrealPakistan

Excellence Intense was reported as the No. 1 Hair Colour brand for 50 countries reported by Nielsen, IRI, and SRI (grocery value sales FY2011).

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